Wednesday, February 11, 2015

WIP - Branding, Logo, and Website Design

One big work-in-progress I have going on behind the scenes is working with the wonderfully talented graphic designer Susan Hazel Rich to develop a new and cohesive branding strategy across my blog, etsy shop, and patterns.  

You can see some of my new logo and branding strategy with my new blog header and fonts that I just added yesterday alone with a new etsy banner.  Susan has worked to bring down the number of fonts on my blog from 7 or 8 to just 2, I might have been a little font happy :)


She also created a new and fun tagline "Engineer by Day, Quilter by Night" which I think very accurately describes me and my quilting.




As part of my cohesive brand, all of my patterns will be getting a facelift with a new professional cover design, layout, and illustrations.  Susan has taught me the difference between vector based images and pixel based images, and so I now updating my patterns using a new illustration and page layout software.  I will admit that I am really enjoying this part!


I think that branding is an on-going process, but I feel like I have made a good step in the right direction, I hope you like the new design and check in again soon to see the continued upgrades :)


I am very happy to link up with Let's Bee Social @ Sew Fresh QuiltsNeedle and Thread Thursday @ My Quilt Infatuation, and WIP Wednesday @ Freshly Pieced.





19 comments:

  1. It looks very neat and clean. I like it!

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  2. The updates and new tag line are fantastic, Cheryl. I also feel like the color choices really match your aesthetic.

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  3. I love the new colors and the tag line is great!!!

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  4. Love the new look, and the tag line is great!

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  5. Love your new logo!! That tag line is awesome!!

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  6. did you know that a dandelion flower gone to seed is called a "wishie"? The idea is to make a wish and blow and if all the seeds fly away your wish will come true....my granddaughter taught me that.

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  7. Very very clean and appealing!! I need her help too.... Thanks for the comment on my QuiltCon bag post. When we see each other, just don't look to closely at it. :))

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  8. I love the new look! Clean, crisp, very modern.

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  9. It is looking clean and simple. I spend enough time on the computer at work, vector graphics does not sound that appealing lol.

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  10. Vectors are addictive!!! Your new look is awesome, great job!

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  11. It's a lovely logo, and the tag line is genius!!

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  12. Looks great! I wish I still had Illustrator to make things, have fun with all your new branding and looks. It's like getting a new wardrobe.

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  13. Very professional. It looks like you've had a lot of fun with the whole process of learning and creating new things, too.

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  14. Looks Wonderful and love the colours! I think it's very you :)

    -Soma

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  15. This comment has been removed by a blog administrator.

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  16. I know I'm a bit late with this, but it looks really, really nice.

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  18. I am loving the look of your page. It looks simple and not a lot of clutter and chaos. I really like that you are taking the time to figure out what is best for your page and getting the help you need to make it possible. Good luck and I am interested to see the final results!

    Lindsey @ Nosto Solutions Ltd

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Thanks so much for taking the time to leave a comment!